Social media – is it really as important as we think?

Practicially every consumer-facing company nowadays has its own Twitter and Facebook page and many have invested heavily in social media over the past few years.

However, while social media may work well as a channel of communication, a recent study from Forrester Research suggests it does almost nothing to drive sales.

Is the relentless focus of companies on social media and Web 2.0 technologies therefore justified? Or is social media about far more than just making sales? …


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