Is social media now a currency?

Who needs to pay with money when you have Twitter!

Kelloggs were looking to put a value on social media conversations. So they built a pop-up shop in Soho, London, where people could buy their products, not by paying cash, but by tweeting about their brand instead! The campaign was simple and cost effective, and it encouraged an online social media conversation about a very traditional brand. 

Genius!

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