Thou shalt tweet responsibly!

By Daragh Cassidy

We all know of The Ten Commandments but how many of us know The Nine Twitter Commandments?

A Church of England diocese has made a first by issuing a list of Twitter ‘commandments’ to its staff and clergy, such as urging them to consider God when tweeting to the masses!

The Bath and Wells diocese said it had compiled the nine rules to help “spread the word of God in the most effective way”.

The guidelines range from practical security advice to more faith-based instructions, such as asking would-be religious tweeters to ask themselves: “Would I want God to read this?” before they type anything.

The diocese also advises staff not to hide behind anonymous profiles and to always reveal their identity. Other rules stipulate that users shouldn’t divulge too much personal information when tweeting, that they should always respect the law, and to remember that tweeting can leave a permanent digital footprint.

Diocese’s nine Twitter commandments

  • Don’t rush in
  • Remember tweets are transient yet permanent
  • Be a good ambassador for the Church
  • Don’t hide behind anonymity
  • Be aware of public/private life boundaries
  • Maintain a professional distance
  • Stay within the law
  • Respect confidentiality
  • Be mindful of your own security

In fairness, it all sounds like pretty good advice, which anyone could do well to consider, regardless of their religious affiliations! Although compared to The Ten Commandments some of the rules do seem a bit on the dull side, no? And whether God approves of the new rules we’ve yet to be told!

However, the Church of England should at least be given credit for recognising (like any other organisation should) the importance of a well-defined social media policy and the value of educating staff on how best to use the medium.

So what next for the Church and digital marketers…The Eight PPC Google AdWords Commandments?

Might I suggest the first?

“Thou shalt not waste copious amounts of money bidding ridiculous sums on everyday keywords!”

Google

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